I’ve just returned from Cosmoprof Worldwide Bologna, Italy, and what an experience! 2025 set a new record, drawing over 255,000 attendees from 150 countries. It was incredible to see so many people from all over the world, all coming together to showcase the latest trends and innovations in beauty, fragrance, and personal care.

At JH Lever, attending these events is so important as it’s the best way to understand where the industry is heading, explore the latest trends, and connect with brands from around the world. By being present, we gain valuable insights that help us stay ahead of the curve and drive innovation. Most importantly, we bring this knowledge back to share with our customers, keeping you informed about the latest market developments and opportunities.

One of the standout trends at Cosmoprof was the growing emphasis on “added benefits” in fragrance and personal care products. More than ever, it isn’t enough to just smell good—it’s about enhancing well-being in tangible ways. Consumers today expect their products to serve a functional purpose, whether it’s boosting mood, enhancing relaxation, improving focus, or even supporting better sleep.

Here are some standout fragrance pairings that can be designed to enhance everyday experiences:
🌞 Citrus & Ginger – Boosts energy and improves focus
🌿 Eucalyptus & Mint – Clears the mind and aids respiration
💆 Vanilla & Sandalwood – Warm, comforting scents that help reduce stress and anxiety
🚗 Rosemary & Peppermint – Increases alertness and concentration

What benefits would you like to experience from your fragrance? Whether it’s relaxation, focus, or something else, we’d love to know what you’d want your fragrance to help with!

Author: Lisa Pratt – National Sales Manager